Marketing Plan Analysis – Promotion and IMC
Directions: Address each of the questions below in the textbox provided.
1. Identify the elements of the promotion mix the brand currently uses. Provide three to five specific examples to justify your response, including links and or screenshots. (50-100 words)
2. Identify the traditional and digital media types that the brand currently uses and compare the strengths and weaknesses. Provide three to five specific examples to justify your response, with both types of media represented in the examples provided. Be sure to include links and or screenshots. You must include at least one digital and one traditional example. (50-100 words)
3. Explain how the messaging (e.g., the types of appeal, execution style) is addressing the consumers’ needs identified in Topic 2 assignment. (50-100 words)
4. Summarize how the brand has implemented (IMC) throughout the messaging and promotional mix. (50-100 words)
References: Provide APA-formatted references for all resources you have cited.
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