Assignment 1 – Mkt 524
Please see the below steps for Assignment 1:
1- Please go to the below web address:
https://claritas360.claritas.com/mybestsegments/
2- Get yourself familiarized with Claritas by reading the information on that website. The following YouTube video may also be helpful:
3- Read about the segment details by clicking on “segment details” or via the following link:
https://claritas360.claritas.com/mybestsegments/#segDetails
4- Go to the Zip Code Lookup Page by clicking on “Zip Code Lookup” or the following link:
https://claritas360.claritas.com/mybestsegments/#zipLookup
5- Enter your zip code and understand the data provided under the three tabs (Prizm Premier®, P$YCLE® and ConneXions®).
6- Prepare an informative report about your zip code using the free information provided by Claritas under Prizm Premier®, P$YCLE® and ConneXions®.
7- Among the segments listed for your zip code, pick two and list their names.
8- Referring to the segments that you picked in Step 7, come me up with one tangible product and one service that can be potentially offered to each segment. Hence, you will recommend two tangible products and two services, in total.
9- Referring to your analysis of the market using the data provided by Claritas, justify why you picked those products and services in step 8.
Your report does not have to follow any specific format. There is not a minimum/maximum page requirement. You do need to properly cite any external sources. Let me know if you have any questions!
Good luck!
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