Business & Finance 7 Page Paper
For the Critical Assignment, each student will be writing a seven-page paper on the reading from the book “Presenting to Win.” Each paper must contain the following components:
Title page (not part of the page total)
Abstract (not part of the page total)
Introduction (briefly introducing the text and author)
Describe the importance of WIIFY
Describe how one can “know his or her audience”
Describe methods of capturing your audience
Application – how can one apply the material from this textbook to his or her education/career
In your opinion, what are the most important lessons learned from reading this text?
Scripture – minimum of three Scripture references that are applicable in today’s business environment
Conclusion
Reference page (not part of the page total)
NOTES: -A rubric is available for this assignment-This is your critical assignment in the course and must be passed by an acceptable grade-All APA standards must be followed
Critical Assignment Rubric: Paper- Applications and Practices from text: Presenting to Win
Performance
Levels
Dimensions &(CLO/SLO Addressed)
Exemplary (100-90)
Accomplished (89-75)
Developing (74-60)
Beginning (59-0)
Score
Dimension 1: Theories of organizational management
CLO – 1.1, 1.2, 2.2, 4.1
SLO – 1.1, 1.2, 1.5, 1.6, 2.1, 4.1, 4.3
(Value = 30%)
Paper demonstrates a scholarly understanding of the appropriate definition(s) pertaining to business communication theories.
Paper demonstrates a good understanding of the appropriate definition(s) pertaining to business communication theories. However, the paper does not accurately define all of the key terms.
Paper demonstrates a weak understanding of the appropriate definition(s) pertaining to business communication theories. The paper does not accurately define and/or identify key terms.
Paper does not demonstrates an understanding of the appropriate definition(s) pertaining to business communication theories.
Dimension 2:
Application of the appropriate communication theory with the public
CLO – 1.1, 2.1, 2.2, 4.2
SLO – 1.1, 1.2, 4.1, 4.2, 4.3, 4.4
(Value = 30%)
Paper demonstrates a scholarly understanding of key strategies and is able to apply appropriate theory in correspondence to all stakeholders, stockholders, and public.
Paper demonstrates a good understanding of key strategies and is able to apply appropriate theory in correspondence to all stakeholders, stockholders, and public.
Paper demonstrates a basic understanding of key strategies and only partially applies appropriate theory in correspondence to all stakeholders, stockholders, and public.
Paper does not demonstrates an understanding of key strategies in applying appropriate theory in correspondence to all stakeholders, stockholders, and public.
Dimension 3: Application of the appropriate identification of targeted audience(s).
CLO – 1.1, 2.1, 2.2, 4.2
SLO – 1.1, 1.2, 4.1, 4.2, 4.3, 4.4
(Value = 20%)
Paper provides examples that demonstrate the ability to identify and analyze audiences and develop scholarly strategies for effective communications.
Paper provides some examples that demonstrate the ability to identify and analyze audiences and develop scholarly strategies for effective communications.
Paper offers limited success in providing examples that demonstrates the ability identify and analyze audiences and develop scholarly strategies for effective communications.
Paper demonstrated little or no success in providing examples that demonstrates the ability to identify and analyze audiences and develop scholarly strategies for effective communications.
Dimension 4
Application of APA standards and the proper use English grammar.
CLO – – 1.1, 2.1, 2.2
SLO – 1.1, 1.2, 1.5
(Value = 15%)
Paper adheres to the standards of APA 6th edition and is well organized, contains an academic voice, visually pleasing and is ready to present.
Paper adheres to most of the standards of APA 6th edition and is organized, contains an academic voice, visually pleasing and is in need of only minor corrections before final presentation.
Paper adheres to some of the standards of APA 6th edition and is in need of organization work, academic voice. This paper is in need of significant corrections before presentation.
Paper does not meet the APA writing standards. Paper contains several errors and is in need of significant corrections before final presentation.
Dimension 5
Students appropriately and accurately use scriptures to support his or her claim of faith integration and personal values
CLO:
SLO:
(Value = 5%)
Student uses appropriate scriptures to support his or her faith integration and personal values in today’s business environment. Scriptures (minimum of three) are used in context and are applicable in today’s business environment.
Student uses appropriate scriptures to support his or her faith integration and personal values in today’s business environment. Scriptures (minimum of two) are used in context and are applicable in today’s business environment.
Student uses appropriate scriptures to support his or her faith integration and personal values in today’s business environment. Scriptures (minimum of one) are used in context and are applicable in today’s business environment.
Student does not use scripture to support his or her faith integration or personal values in today’s business environment or scriptures are used out of context and are not appropriate for this assignment.
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