1. Describe Ulta Beauty’s targeting strategy. Does the chain provide a truly differentiated customer experience?
2. How did Ulta Beauty become the nation’s leading beauty retailer based on the retail marketing mix?
3. In terms of the major types of retailers, how would you classify Ulta Beauty?
4. Can Ulta Beauty continue to maintain its edge against the competition in coming years? Explain.
Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer. You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment. Your word count excludes the title page, abstract, and references.
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