The 7-Step Marketing Analytics Process
Part I: The 7-Step Marketing Analytics Process Diagram
Directions: For the brand you have selected, complete the diagram below by providing the 7-step process that you would take for marketing analytics. Assume that you have received data based on sales, social media analytics, and digital marketing efforts.
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The 7-Step Marketing Analytics Process
Part II: Discuss the 7-Step Marketing Analytics Process
Directions: In 100 words or less, describe your opinion on which of the elements is most important and why.
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