Step 3: Make Your Decisions
Your team is now ready to help MediCorp compete in the genetic testing device industry by making strategic decisions through the Capsim platform. Your decisions will direct four calendar years of your client’s operations. On December 31 of each year in your simulation, Capsim will produce a report that reflects the results of your decisions. Your team will use these reports to make further decisions for the following calendar year. First, consult your Round 0 Report to understand the starting position of MediCorp’s business. Use How to Find Reports in Capsim to locate the Round 0 Report and reports for all subsequent rounds. Then, begin making decisions for your client, consulting Capsim: A Systematic Approach to Making Strategic Decisions for direction.
Tips
· Teams should make their decisions in the following order: (1) R&D, (2) marketing, (3) production, and (4) finance. In this simulation, your team is unlikely to be successful if it makes decisions in a different sequence. However, coordination between the four areas during all decisions is also critical, and you may have to revisit decisions based on input from other departments.
· For your own benefit, it is advisable to individually take notes on the decision-making process, which may help you analyze your team’s results later in this project.
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