Step 2: Decide on a Global Strategy
Starting from scratch, your team will make decisions about how to run your client’s company, which designs, manufactures, and sells genetic testing devices—this time by following a global strategy. As you pivot to a global strategy, you will examine the elements of target market selection to ensure you choose a strategy that is suitable for MediCorp. Also review the blueprint for international expansion laid out in the article, “ Going International.”
Recall the eight strategies in Capsim. Your team will pick one of the four global strategies and use the same global strategy for the four rounds in this project. No two teams can use the same strategy in the same project.
Reserve your team’s choice of global strategy for Project 4 in the Strategy Selection discussion area by 11:59 ET on Tuesday of Week 6. Strategies will be allocated on a first-come, first-served basis. Then continue to the next step, where you will apply your strategy to make key decisions for MediCorp.
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