Marketing Plan Format
Follow the guide below
Important: A minimum of 4 scholarly Use in-text citations throughout the paper.
Title Page
Table of Contents
· Use the headings show in this example as your table of contents.
Introduction to Organization and Product/Service and Microenvironment
· Background and explanation including the one or two products/services you are focusing on
· Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
· Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
Basic Marketing Research
· What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?
SWOT Analysis
· Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext.
Competitive Analysis
· See the Competitive Review section in the Sample Marketing Plan in the etext.
Marketing Objectives
· Be specific, preferably measurable objectives, explain – see Objectives and Issues section in the Sample Marketing Plan in the etext.
Positioning, Target Market and Segmentation
· Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – see page 204 of the etext under “Differentiation and Positioning” for examples). What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext.
Marketing Mix Strategies
Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing; See Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for each separately – this may be your largest section of the report.
· Product
· Price
· Place
· Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area)
Ethical, Legal and Privacy Considerations
· What ethical and legal issues present themselves? Consider any of these as relevant and describe how you would address these.
Conclusion
Interested in getting help with this assignment?
Get a professional writing team to work on your assignment!
Order Now
Recent postsFor this final assignment, you will prepare a brief paper detailing the steps undertaken to complete a presentation that disseminates information you assemble
Please choose to answer only one of the 2 following questions. Option 1: In your opinion and based on scientific, peer-reviewed published evidence, does child
At the beginning of the previous academic year, the institution announced it would drop football at the conclusion of the season. The announcement created pub
you will review current research in Personality and provide a critical evaluation of that personality research through an annotated bibliography. An annotated
In Module 5, we considered the third in our three-part series on research design. Specifically, the focus was on the longitudinal studies, in which the resear
Need help with a similar or different Task?
We have the best writers to help you. Hire Writer Now
