Product Development and Creating Value for Consumers
Directions: Address each of the questions below in the textbox provided.
1. Identify one specific product/service from your brand. For example, Chick-fil-A you would choose Breakfast, Lunch, Dinner, Late-Night).
2. Identify where the product is in the product life cycle and discuss how that is reflected in the marketing objectives. (100-150 words)
3. Discuss what is the unique selling proposition that provide your product’s brand with a competitive advantage. (50-100 words)
For example, Chick-fil-A has several USP, but the main USP is quality products and superior service.
4. Discuss product development steps and how this product ultimately generates revenue for the company and creates value for the consumer. (100-150 words)
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