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Assignment: BMW Case Study
In this assignment you will read a case study from your text and respond to the questions after.
Instructions:
• Read: “BMW: Automaker Competes on the Digital Front”
• In your own words, give a brief synopsis of the case.
• Answer all three questions after the case study clearly, concisely, and completely.
o Each question answer should be at least 3 paragraphs.
o Each question answer should have at least 1 reference from a reliable source.
Requirements:
• Your paper will be at least 3 pages, double-spaced, APA formatted pages not including title and reference pages
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