This is Emerging Technology for Effective Leadership course.
Preparation Materials:
Articles:
Steer, D. (2022, April 21). What does it mean to be a data-driven leader? Forbes. https://www.forbes.com/sites/forbestechcouncil/2021/10/14/what-does-it-mean-to-be-a-data-driven-leader/?sh=4a2e94fd6819
Segar, R. (2021, November 8). What business leaders can learn from consumer analytics. Forbes. https://www.forbes.com/sites/sisense/2021/11/08/what-business-leaders-can-learn-from-consumer-analytics/?sh=54321b0d38a7
Ahmad, I. A., Nuseir, M. T., & Alam, M. M. (2021). Traditional marketing analytics, big data analytics and big data system quality and the success of new product development. Business Process Management Journal, 27(4), 1108-1125. doi:https://doi.org/10.1108/BPMJ-11-2020-0527
Assignment
Run a search for descriptive, predictive, and prescriptive data analytics tools and explore their features and pricing. Consider the characteristics of the organization in which you are currently employed. Select one tool for each type of data analysis that you believe would meet the needs of your organization.
For each tool you selected, describe its features.
What makes each of the three data analysis tools the best selection for your organization?
How do you intend to use the tool?
Explain.
Kindly make sure the assignment is not plagiarized and 100% written by you. It will be submitted on turnitin. Thank you.
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