M2 Assignment 2: Final Project Assignment
This is the External Assessment Phase of Strategy Formulation of Stage One.
Develop an External Factor Evaluation for GE Aviation. When developing your external factors (both opportunities and threats) make sure the factors meet the Actionable-Quantitative-Comparative-Divisional (AQCD):
1. Actionable (i.e., meaningful and helpful in ultimately deciding what actions or strategies a firm should consider pursuing);
2.Quantitative (i.e., include percentages, ratios, dollars, and numbers to the extent possible);
3.Comparative (i.e., reveals changes over time), and
4.Divisional (relates to the firm’s products and/or regions (rather than consolidated) so inferences can be drawn regarding what products and regions are doing well or not).
While developing your EFE, assess your company for the 10 external forces that impact organizations. Provide a thorough analysis of your EFE: (1) economic forces; (2) social, cultural, demographic, and environment (SCDE) forces; (3) political, governmental, and legal forces; (4) technological forces; and (5) competitive forces.
Develop a Competitive Profile Matrix (CPM) for GE Aviation. Provide a thorough analysis of your CPM.
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