SCHOOL PUBLIC RELATIONS EDAD 5313 Southeastern Oklahoma State University
Jerry C. Stout, Ed.D.
Session 3
Communicating With the School’s Publics
I would like to . . .
thank you all for whatever . . .
but I’m not going to finish this thought
it is hard for me to express thanks to anyone.
say whatever is on my mind . . .
But I’m just going to leave you hanging.
But I got wordy and forgot what I was talking about.
If you would like to, then go ahead and do it without telling me how much you would like to.
Spanish version; It pleases me to …
I take (great) pleasure in …
The Internal Publics
Old School
Teachers & Students
New Directions
Shared Decision Making
The School’s Family
Teachers, paraprofessionals, secretaries, cafeteria workers, custodians, bus drivers
Students
In Texas, it’s not “old school” anymore. It may be leadership style.
Did you have differences in the makeup of your committees and the committee policy?
3
Plan Importance
Effective Internal Plan First
Effective External Plan Depends on Effective Internal Plan
What about thinking with the end in mind?
Family Meetings
True meetings
Meeting schedule
Documentation
What is a meeting?
Managing By Walking Around
Dip Sticking
Support Staff Student Services
Custodians
Most believable person
Bus Driver
Second most believable
Cafeteria Workers
Complaints
Support Staff Student Services
Meetings
Inclusion in Academic Programs
Hourly vs. Salaried
Faculty and Staff
Communicating With Staff
Six Reasons
Appreciation
Techniques
Good listening
Business cards
Techniques
Available and visible
MBWA 5X5
Meeting Needs
Professional and personal
Appreciation Days
Smiling vs. “Eat Your Frog”
Notes (handwritten)
February
Meeting Giveaways
Techniques
Internal Publications
Access
Handbooks
School Crisis Plans
Proactive
Substitute Teachers
Folder
Other Recognition
Be Enthusiastic
Communicating With Students
Most Influential
Reliable
Early Contact
Personal contact
Postcards
Spend Time Where the Students Are
The External Publics
Opinions based on internal messages
School effectiveness
Key communicators
Citizens with no school-age children
Core of Communication
Strong educational program
Parents who feel welcome
Children and money
Make students feel successful
External Publics Questions
Accountability
Professional Credentials
Academic Programs
Mechanics
Parent Communication
Students – Parents – Community
Phone Calls
Open House
Notes
Electronic Communication
Key Communicators
Advisory Committee/Inner Circle
Member Selection
Negative members
Power brokers
What to Share
Getting Parents Actively Involved
Invite vs. Volunteer
Become part of the community
Evening hours
Common Factors
Communicating With the Publics
New Parents
Preschool
New families
PTA/PTO
Lunch (watch out for kindergarten)
Performance Reports
All Calls and Hotlines
Parent Handbook
People Without Students
What do they want to know?
How do they get the information?
School Contact Survey
Public Confidence
Discussion Board
In your School Community Relations Plan, what will be a goal concerning communication with both internal and external publics? How will you measure progress and success for those goals?
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