Consumer Decision Buying Process vs. Organizational Buying Process
Directions: Complete the Consumer Decision Buying Process chart by identifying a product you have recently purchased and discussing the five steps in the consumer decision buying process and your own experience during each step. For example, what you did, how much time was involved, any problems or obstacles you encountered, etc.
Consumer Decision Buying Process
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Complete the Organizational Buying Process chart by assuming that you own or work for a business and identify the steps in the organizational buying process.
Organizational Buying Process
After completing both of the charts, write a 100-150-word comparison of the organizational vs. consumer decision buying process.
Step 1
Step 2
Step 3
Step 6
Step 4
Step 5
Step 7
Step 1
Step 2
Step 3
Step 4
Step 5
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