Describe the target market for your chosen company, whether it’s based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:
Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
Example: A likely user for X product is a male aged 25-34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
Example: Atlanta.
Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
Post at least one substantive comment to another student’s post.
Important Notes:
Textbook Chapter 7, “Target Market,” pages 105-122, provides additional detail about this topic.
You will revise this week’s discussion post as part of your work on the Week 5 assignment, Marketing Plan and Budget.
Start your response with a brief description of your business (no more than 3 sentences). Specify your company name, what business you are in, and the specific product(s) or service (s) you plan to sell.
A substantive comment is at least 4-6 substantive sentences in length, sharing examples, your perspective, resources, your experience, making connections, asking questions, etc.
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