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Managing the multi-business corporation to meet high-performance expectations is problematic. Research a company in KSA that manages multiple businesses:
Questions:
Explain the corporate structure and provide a review of its business portfolio.
What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why?
Apply your recommended portfolio matrix and provide a portfolio analysis.
How does diversification create value through the linkages between businesses?
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