Individual Course Project – Select an Organization – Amazon

Select an Organization – Amazon
 
How to begin: Select an area of interest to you or an industry of interest to you.
 
What to do next: Select a medium to large sized organization currently operating within the industry. Consider using a publicly traded organization at least an organization that you can conduct and complete current research on. This organization should be currently in business and serving a market or markets within North America / the United States. Your selected organization may have international interests and operations. But, your focus for this project in this course will be centered on North America / the United States.
 
The Method:
Evaluate your selected organization.
What do they do well?
How can you tell?
What can they improve on?
How can you tell?
Consider a perceived “gap” or area of the market that your selected organization isn’t currently operating in.
 
Your purpose is to launch an additional strategic business unit that will market appropriate goods and / or services to this area of possible opportunity. You are to create and write a Strategic Staffing Plan for this new strategic business unit. This new strategic business unit will operate as a unit of the currently existing organization.
 
The Deliverable: Create a one to two page Individual Course Project proposal paper, including your selected organization name, the market the new strategic business unit will serve, brief answers to the listed questions above and why this new strategic business unit will be helpful to the overall organization.

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