It is essential that you understand how companies are using social media to connect
with customers and build their brand. This assignment follows one company via social
media for at least four days. It must be a company that is actively engaged in social
media marketing using at least two of the following four forums: Facebook page,
Twitter account, YouTube Channel, and company blog. Your assignment is to follow the
companies in all four of these social media and report on your observations here in the
discussion board. Your posting should include clear, detailed explanations and analysis
of the way the company or brand used their social media this week. Note: you don’t
have to subscribe to these social media to observe their content and analyze it.
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