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Canidate: Michelle Obama and her nutrition program for youth.
For the third part of your Media Plan, you will create a presentation (using PowerPoint, Google Slides, Adobe Spark, or a similar presentation tool) that outlines the social media strategy for your candidate. These days, effective political campaigns utilize all of the most popular social media platforms, as each has their own particular demographic groups they reach best. Your presentation should include the following:
• General goals/strategy for social media for your candidate
• Which platforms to utilize and which to limit
• How much to engage with other users
• Who should create the content
After creating your presentation, you will also compose a brief (1 – 2 page) reflection paper on the importance of using social media in political campaigns.
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