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Annotated Bibliography Barta, S., Belanche, D., Fernández, A., & Flavián, M. (2023). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience. Journal of Retailing and Consumer Services, 70, 103149. (Source Type: Peer-Reviewed Journal). The authors conducted a research to determine the success of influencer marketing using TikTok. This social media platform has become the main focus of marketers, especially the youths. TikTok is the fastest growing platform and the researchers focused on how a marketer account’s quality, originality, quantity, and humor help improve brand recognition. I will use this article to demonstrate how marketers can utilize social media to enhance their brands and attract more customers.

Annotated Bibliography and Reflections   English Composition II   October 13, 2023   Annotated Bibliography   Barta, S., Belanche, D., Fernández, A., & Flavián, M.… Read More »Annotated Bibliography Barta, S., Belanche, D., Fernández, A., & Flavián, M. (2023). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience. Journal of Retailing and Consumer Services, 70, 103149. (Source Type: Peer-Reviewed Journal). The authors conducted a research to determine the success of influencer marketing using TikTok. This social media platform has become the main focus of marketers, especially the youths. TikTok is the fastest growing platform and the researchers focused on how a marketer account’s quality, originality, quantity, and humor help improve brand recognition. I will use this article to demonstrate how marketers can utilize social media to enhance their brands and attract more customers.