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Persuasive Message

Business & Finance Persuasive Message

Compose a persuasive message (letter) that is:

organized in block format addressing a specific audience + purpose
around 500-600 words (2 pages okay)
supported by one credible source (apply C.R.A.A.P. standards (Links to an external site.)) and cited in APA style (Links to an external site.)

In the letter, you will either:

express a concern or problem, then suggest an action or solution (use an indirect approach)

OR

persuade an employer to adopt a new approach or policy in the workplace (indirect approach)

OR

pitch a product or service to a target audience (use the AIDA model)

Even if this is a hypothetical letter, you need to write from a real context, with a real audience and purpose in mind. Avoid boilerplate letters found on the internet or elsewhere; the ideas should come from you.

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