Read “Case 6.2: Massively Chatbots” and write an essay that answers the following questions:
1. How can businesses benefit from using AI in customer service?
2. What are the advantages of using Massively’s conversational marketing platform over other customer service platforms?
3. How does Massively’s business model work?
4. How can AI help companies customize their customer interactions?
5. What are some of the data inputs involved in developing AI customer services?
6. What are some potential challenges companies might face when implementing AI in customer service?
Requirements:
· There is no specific page requirement for your analysis. Instead, your work will be evaluated based on how thoroughly it addresses each of the questions that have been outlined for you.
· You must utilize proper APA formatting and citations throughout your paper. If you use any supporting evidence from external sources, it is imperative that you provide accurate citations for each reference.
· You must include a minimum of two sources from scholarly articles or business periodicals, aside from the course textbook.
· Include your best critical thinking and analysis to arrive at your justification.
· Please note that any use of AI text generation tools such as ChatGPT is strictly prohibited and will result in a grade of zero due to plagiarism.
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