The word length is 2000 words.
Select a product/ service that you own, use, or consume. Collect information about the supply chain of this product/ service
contacting the company representatives through email/ digital platform, or using secondary sources available online/ in our
library.
1. i) Describe its supply chain, going as far upstream as possible to raw materials.
o Where and how was it made?
• Where were its components/parts made?
• Where were the raw materials/resources sourced from?
o How long did this take? How many steps and movements?
2. il) What are the key challenges in the planning and operations of this supply chain? (To answer this, pick 1-2 below
questions relevant to your product/service consideration). You should carry out an in-depth analysis and not pick more
than 1-2 of the below examples.
• What were the key issues in managing inventory, warehouse and distribution?
• How does the supply chain under consideration collaborate and manage their materials?
• Does the supply chain under consideration have any risk and sustainability issues?
• How does the supolv chain under consideration measure performance?
i) What are the key challenges in the planning and operations of this supply chain? (To answer this, pick 1-2 below
questions relevant to your product/service consideration). You should carry out an in-depth analysis and not pick more
than 1-2 of the below examples.
• What were the key issues in managing inventory, warehouse and distribution?
• How does the supply chain under consideration collaborate and manage their materials?
• Does the supply chain under consideration have any risk and sustainability issues?
• How does the supply chain under consideration measure performance?
• How does the supply chain under consideration leverage the usage of technology to compete with leading supply chains?
• How does the supply chain under consideration deal with Brexit/Covid-19/trade war issues between countries/other
significant events?
Add recommendations to overcome the challenge(s).
Assessment method for Section 2:
1. Selection of unique product or service supply chain and rich data from both primary (email contacts) or secondary
sources of information (10%).
2. Tracking of the supply chain (30%)
• End to end supply details including the location and how the product is sourced, making, time, steps
3. Analysis and presentation (60%)
o Selection of a typical predominant challenge applicable to the product/ service supply chain
• Depth and relevance of research
o Synthesis and evaluation of data
• Application, analysis, and understanding of appropriate concepts
• Recommendations to overcome the challenge(s).
• A clear, professional, and well-presented report.
2) Develop a critical awareness of the role that effective supply chain management plays in terms of achieving competitive
advantage.
4) Apply the tools, techniques, and concepts of the module to a variety of case organizations.
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