Assessment Brief 1
Academic year 2023/24, SPRING
Course BBA 323 TOTAL QUALITY MANAGEMENT (3 ECTS)
Instructor ALEJANDRO BOUTIN /ANTONIA KOMPROGLOU
Participation in all assessment activities stated in this document is required. An overall course total of 70 points is required to pass the course. Due dates and times are always in Geneva time.
Assessment 1
Details Due date and time
Weight of course total
Task 1.1:How continuous Improvement can build competitive edge? Assessment type: Discussion forum Description: : Forum discussion about anarticle reading. Two posts are required: one answering the question: Why ccontinuous improvement is an ongoing effort to improve all elements of an organization ? and one reply to one of your classmates. How continuous improvement can build a competitive edge (mckinsey.com)
06 Feb. 24 23:59
5 %
Task 1.2: The importance of Quality Management in Business Assessment type: Case Study Assignment Description: After reading the document, please answer to the following question and justify with a critical thinking approach https://www.businessbasics.com.au/the-importance-of-quality- management-to-growing-businesses/
26 Feb. 24 23:59
20 %
Task 1.3: CREATING A CULTURE OF QUALITY Assessment type: Case Study Assignment Description: After reading the document, please answer to the following question and justify with a critical thinking approach https://hbr.org/2014/04/creating-a-culture-of-quality
18 Mar. 24 23:59
25 %
https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/how-continuous-improvement-can-build-a-competitive-edge
https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/how-continuous-improvement-can-build-a-competitive-edge
The importance of quality management in business
The importance of quality management in business
https://hbr.org/2014/04/creating-a-culture-of-quality
Assessment Brief 1
Academic year 2023/24, SPRING
Course BBA 323 TOTAL QUALITY MANAGEMENT (3 ECTS)
Instructor ALEJANDRO BOUTIN /ANTONIA KOMPROGLOU
Participation in all assessment activities stated in this document is required. An overall course total of 70 points is required to pass the course. Due dates and times are always in Geneva time.
ASSESSMENT CRITERIA Content knowledge explained with a critical thinking approach. Main task
INSTRUCTIONS Case Analysis 1.2 THE IMPORTANCE OF QUALITY MANAGEMENT IN BUSINESS
After reading the document, please answer to the following question and justify with a critical thinking
approach.
1. ) A solid foundation to lay before you begin actively growing the business is implementing a quality
management system. This system has several benefits for businesses please explain
2.-) How in your opinion can you meet and exceed customer expectations?
Case Analysis 1.3 CREATING A CULTURE OF QUALITY
After reading the document please answer to the following question and justify with a critical thinking
approach
1. ) We define a “true culture of quality” as an environment in which employees not only follow quality
guidelines but also consistently see others taking quality-focused actions, hear others talking about quality,
and feel quality all around them. How will you apply that? Please explain and justify
FORMAT
For both cases your submission must meet the following formatting requirements:
• Wordcount: 2.500 / each
• The presentation may be structured according to the above referred structure and should include cover page, table of content, introduction, well explained and commented points using critical thinking approach (why, what & how), bibliography and appendix
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
Assessment Brief 1
Academic year 2023/24, SPRING
Course BBA 323 TOTAL QUALITY MANAGEMENT (3 ECTS)
Instructor ALEJANDRO BOUTIN /ANTONIA KOMPROGLOU
Participation in all assessment activities stated in this document is required. An overall course total of 70 points is required to pass the course. Due dates and times are always in Geneva time.
All refencing and citations require Harvard referencing style.
LEARNING OUTCOMES Understand: • Foundations of Quality, Service Quality concepts and dimensions • TQM, TQM & Strategic planning
ADDITIONAL INFORMATION Content knowledge explained with a critical thinking approach
Assessment criteria
Instructions
Format
Learning outcomes
ADDITIONAL INFORMATION
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