Write a brand extension market plan for Chick fila. Introduce a new sweet potato into their menu.
Key Questions to Answer:
What is the brand name of your for-profit business/organization?
What is the new product, not currently in existence, that will generate revenue for which you will prepare a marketing plan and strategy during this class? Give the product a name and briefly describe it.
Look up “brand extension” in your Kotler text and describe whether your product is considered a line or a category extension.
How will you acquire information to prepare your marketing plan during this class? What research will you undertake? Be specific.
Describe the key customer market (i.e., whom are you targeting?).
Will your new product be marketed domestically or globally? Why?
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